Background
The founder and Managing Director - Eryl launched Asbri Ltd back in 2002, having previously worked for Puma for over 5 years in London and Munich as a senior footwear and accessory designer.

Since 2002 Eryl has completed design projects for many major global brands - clients include : Puma, Umbro, Ellesse, Evisu, Fila, Kappa, LA Gear, Diadora, Wilson & Airness.

With an extensive knowledge of product design, development and sourcing, Eryl is an innovative and visionary footwear & accessories designer with a strong affinity to lifestyle and high performance sports product. Eryl is also a frequent traveler who gains inspiration and market research from different cultures and trends from across the world.

Eryl is also the founder of Asbri Golf Ltd, a rapidly growing golf accessory brand, see www.asbrigolf.com

Achievements / Highlights
1997 - Graduated from the University of Wales Institute Cardiff with a BA Hons in Product Design - First Class Hons

1997-2000 - Puma, Senior sports & fashion accessory designer: products included all soccer accessories and sports and fashion bags.

2000-2002 - Puma, Senior footwear designer, designed and developed a wide range of footwear, categories included soccer, fashion & sports lifestyle.

2002 - Launched Asbri Ltd - Freelance design company

2003 - Launched Asbri Golf Ltd - Golf accessory brand

2004 - Designed & developed the new Puma King Exec soccer boot

2005 - Designed & developed the new Puma V1 and V-Konstruct statement soccer boots for the 2006 World Cup.